The foundation of fashion isn't built on slim, tall, beautiful, young people but on those of us who feel that we should be slim or tall or beautiful or young. Fashion feeds on constantly creating a lack. A lack of new styles of clothes, accessories, skincare and make up as well as a lack of self esteem. It's fun to be creative with our appearance to add something new and see how it changes how we look and are perceived but it can also be time consuming, costly and frustrating. A style coach will not necessarily come from a background of fashion or retail, in fact it's best if the coach hasn't been affected by the fashion bullies who insist on telling us how short or long hemlines should be and whether shoulder pads are in or out. However, we ignore trends at our peril, instantly communicating that we're not aware of the contemporary world in which we operate.
Therefore, a style coach will work alongside clients, learning what the client's individual lifestyle requires from their wardrobe as well as helping the client build a clear picture of what he or she would enjoy wearing. Tools used within life coaching are modified to help the clients do this easily and take ownership of their style development rather than "be styled". Stylists will often leave a client feeling inadequate, a style coach will only have done their job well if their clients leave feeling empowered and confident about the clothes that they choose to buy and wear.
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